1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
WWW: A balanced, detailed and comprehensive answer to Q4
EBI: More understanding needed on PSBs
30/43 Grade B
2) Read the mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.
Q1: The connotations of the crown motif in detail and the crown meaning - the 'h.i.t.h.' in the crown and the use of the union jack could connote British power and royalty.
Q2: Benefits for Horizontal and Diversification - A benefit for diversification is that it allows companies to embrace and get involved in new technologies and make new revenue.
Q3: More against argument needed- PSBs create more market than commercial which is unfair.
Q4: I had all theories maybe more examples needed to support theory - I could've talked more about the 'mean world syndrome' suggested by Gerbner.
3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment? You may also want to think here whether you had completed all the original blog tasks from last term before doing the assessment.
3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment? You may also want to think here whether you had completed all the original blog tasks from last term before doing the assessment.
8 - I hade done a lot of revision on the industries and audiences and their theories. However, I didn't look back at the meaning that can be constructed through products (Q1) and how they are created.
4) Look at your answer for Question 2. Did you manage to write about three different strategies and three different benefits? It's vital you read the question and follow it exactly.
4) Look at your answer for Question 2. Did you manage to write about three different strategies and three different benefits? It's vital you read the question and follow it exactly.
Yes I did, but 2 benefits were incorrect - I needed to talk about how these strategies help gain revenue and audiences.
5) Look at your answer for Question 3. Did you follow the question guidance and write about both the BBC and commercial broadcasters? What could you have added to this answer to reach a higher mark?
I followed the guidance, but I didn't develop my against argument enough. I could've added how younger viewers don't watch TV these days and the funding model is outdated.
6) Now look over your mark, teacher comments and the mark scheme for Question 4 - the 20 mark essay question on media effects theory. Write a new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples from the wider media.
5) Look at your answer for Question 3. Did you follow the question guidance and write about both the BBC and commercial broadcasters? What could you have added to this answer to reach a higher mark?
I followed the guidance, but I didn't develop my against argument enough. I could've added how younger viewers don't watch TV these days and the funding model is outdated.
6) Now look over your mark, teacher comments and the mark scheme for Question 4 - the 20 mark essay question on media effects theory. Write a new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples from the wider media.
Gerbner's cultivation theory suggests that heavy TV viewers develop the 'mean world syndrome'. This is when the audience find society much more dangerous then it is and feel hostile in it. For example the news about the war in Russia and Ukraine can make the audience feel threatened as there are many toxic people and toxic acts being committed. This then makes them feel that everyone is like that and become extra cautious of their surroundings. This is a damaging effect to the audience as they are being influenced and aren't consciously aware of what is really happening.
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