The Voice

Language and contexts

Homepage

Go to the Voice homepage and answer the following:

1) What news website key conventions can you find on the Voice homepage?

They have the different categories of news offering a range of genres.

2) What are some of the items in the top menu bar and what does this tell you about the content, values and ideologies of the Voice?

Sports, relationship and lifestyle, and entertainment such as art & culture and film/TV. Even though this was set up for black people due to racial and political differences, this doesn't really promote or suggest political values or ideologies. Perhaps due to the business section there could be a suggestion of capitalism. 

3) Look at the news stories on the Voice homepage. Pick two stories and explain why they might appeal to the Voice's target audience. 

• BAME elderly patients feel that they have not been respected and talked down to.
• Black woman arrested on suspicion of bus fare evasion.

Might target their audience as they aim to a black audience so these would be issues which directly impact them (Blumler and Katz: Uses and Gratifications Theory - Personal identity).

4) How is narrative used to encourage audience engagement with the Voice? Apply narrative theories (e.g. Todorov equilibrium or Barthes’ enigma codes) and make specific reference to stories on the homepage and how they encourage audiences to click through to them.

• Todorov - Black people, who are the audience, are portrayed to be in the state of disequilibrium e.g. article stating Black patients are talked down to by the NHS.
• Barthes - What the different things talked about in some articles are and how they effect Black people e.g. article looking into the effect that the covid vaccine has on black people.
• Levi-Strauss - Black people vs the police e.g. article talking about the Croydon bus fare arrest and there is an investigation happing with the officer.
• Propp - Black people, who are the audience, are seen as the princess in distress and the hero is The Voice, as suggested by the name, giving a voice to the unheard Black diaspora. The white dominated media companies are seen as the villains e.g. We are talked down to, Strawberry Slavery. 

Lifestyle section

Now analyse the Lifestyle section of the Voice and answer the following:

1) What are the items in the sub-menu bar for the Lifestyle section and what does this suggest about the Voice audience?

• Fashion & Beauty
• Food
• Health & Wellbeing
• Relationships
• Travel

This is more aimed at a female audience due to all the fashion and relationship advice it offers, which targets women as majority are materialistic and want the 'ideal' look.

2) What are the main stories in the Lifestyle section currently?

• GP practices are evolving to ensure top-quality care tailored to your needs
• Answers on vaccines
• Beats and Bands, where 'Litness meets Fitness'
• Clive Lacelle Dwyer thanks mum for the grit

3) Do the sections and stories in the Voice Lifestyle section challenge or reinforce black stereotypes in British media?

The subvert stereotypes of black people as normal representations of black people in the media would be gang members, thiefs, uneducated and violent. However, these news stories subvert these stereotypes as they are showing black people as doctors, cooks and sports and fitness stars. 

4) Choose two stories featured in the Lifestyle section – how do they reflect the values and ideologies of the Voice?

The racist AI story and the story on Vaccines show the activism side of The Voice showing how they were established to raise awareness and give a voice to the black community.

Feature focus

1) Read this Voice opinion piece on black representation in the tech industry. How does this piece reflect the values and ideologies of The Voice?

The writer is talking about how there needs to be diversity in the tech industry, raising awareness for all the black people who have and are coming up with great technological advancements.

2) Read this feature on The Black Pound campaign. How does this piece reflect the values and ideologies of The Voice?

It talks about how black business owners struggle more than their non-black counterparts and this article goes through the Black Pound campaign which is set up to encourage consumers to buy at black businesses. 

3) Read this Voice news story on Grenfell tower and Doreen Lawrence. How might this story reflect the Voice’s values and ideologies? What do the comments below suggest about how readers responded to the article? Can you link this to Gilroy’s work on the ‘Black Atlantic’ identity?

The ideologies of The Voice is a platform of activism, giving a voice to the unheard black diaspora. This article shows how Doreen Lawrence is suggesting that racism was a factor in why not much was done for the Grenfell Tower disaster. The people in the comment section totally disagreed with what she had said suggesting how insensitive it was due to the risks firefighter put their lives in. This links to the Black Atlantic linking towards slavery showing how black people were/are seen as inferior. 

Social and cultural contexts - 40 Year of Black British Lives

Read this extract from The Voice: 40 Years of Black British Lives on rapper Swiss creating Black Pound Day (you'll need your Greenford Google login to access the document). Answer the following questions:

1) What is Black Pound Day?

An event done by Swiss which celebrates Black-owned bussiness and giving the black community a financial and emotional boost due to the anger of the racial conflict following George Floyd's death.  

2) How did Black Pound Day utilise social media to generate coverage and support? 

Several businesses shared how this event let them experience the biggest growth in sales after the events. Adverts and posts were put on social media. 

3) How do events such as Black Pound Day and the Powerlist Black Excellence Awards link to wider social, cultural and economic contexts regarding power in British society? 

Eboda who was in charge of the Powerlist Black Excellence Awards was able to make the award more well known as he had contacts within the government so was able to get the then-Prime Minister Gordon Brown. This helped it gain more publicity. Black people who were influential in their sector were barley known until this award was established.   

Audience

1) Who do you think is the target audience for the Voice website? Consider demographics and psychographics.

• Demographics - B,C1, C2, black people of any genders
• Psychographics - Aspirers, explorers, people who engage in activism 

2) What audience pleasures are provided by the Voice website? Apply media theory here such as Blumler and Katz (Uses & Gratifications).

Personal identity - Black people would be able to relate to the stories told in this than  

Personal relationships - Audiences might create a bond with some of the subjects in the articles and therefore read other follow up articles on that specific person.

Diversion - Some stories might offer escapism for the audience as they enjoy them and so takes them to a different world.

Surveillance - The Voice offers a range of different hard and soft news such as the world news and business and lifestyle.

3) Give examples of sections or content from the website that tells you this is aimed at a specialised or niche audience.

A lot of the articles are aimed and include events or things which effect the black community, who make up 4.2% of the UK population so is a very small audience compared to other global products. 

4) Studying the themes of politics, history and racism that feature in some of the Voice’s content, why might this resonate with the Voice’s British target audience?

The Voice was established in 1982 and was aimed for the Black audience. This is because during this time there was a lot of racial discrimination towards people of colour and there was an issues of the population overcrowding, 'swamping' as described by the then-Prime Minister Margaret Thatcher.

5) Can you find any examples of content on the Voice website created or driven by the audience or citizen journalism? How does this reflect Clay Shirky’s work on the ‘end of audience’ and the era of ‘mass amateurisation’?

A young black boy was hosting a music competition to 'uplift' the youth. This shows the end of audience as it is showing the entrepreneurial effect that audiences are having nowadays. 

Representations

1) How is the audience positioned to respond to representations in the Voice website?

The representations in The Voice subvert the usual stereotypes of Black people as thieves, gang members and uneducated and instead offers a positive representation of Black people being Doctors, chefs, fitness icons, business entrepreneur etc. This therefore allows black people, who are the audience, to see themselves through their own eyes and not the false white dominated media companies.

2) Are representations in the Voice an example of Gilroy’s concept of “double consciousness” NOT applying?

Yes, as The Voice are showing how the Black culture is influencing the wester cultures e.g. through the food category in the lifestyle section.

3) What kind of black British identity is promoted on the Voice website? Can you find any examples of Gilroy’s “liquidity of culture” or “unruly multiculturalism” here?

The section of food and the destination prizes on the competition section show the liquidity in culture as it shows the influence of the culture back from home has on the culture over here in the UK and the prizes to go back to their root countries. 

4) Applying Stuart Hall’s constructivist approach to representations, how might different audiences interpret the representations of black Britons in the Voice?

Other audiences might view Black Britons as educated, wealthy and business entrepreneurs, which would be a different representation of what is usually seen in the white dominated media. So this offers them a different representation and viewpoint.

5) Do you notice any other interesting representations in the Voice website? For example, representations or people, places or groups (e.g. gender, age, Britishness, other countries etc.)

No, it is mainly aimed at a black audience so doesn't include much of other representations.

Industries

1) Read this Guardian report on the death of the original founder of the Voice. What does this tell you about the original values and ideologies behind the Voice brand? 

Original ideology of The Voice was a left-wing newspaper used for anti-racism and giving a voice to the niche market who had never had one.

2) Read this history of the Voice’s rivals and the struggles the Voice faced back in 2001. What issues raised in the article are still relevant today? 

• Race riots - BLM movement after death of George Floyd.
• Circulation to audience is low - they don't have a big audience group.

3) The Voice is now published by GV Media Group, a subsidiary of the Jamaican Gleaner company. What other media brands do the Gleaner company own and why might they be interested in owning the Voice? You'll need to research this using Google/Wikipedia or look at this Guardian article when Gleaner first acquired The Voice.

They already have the Weekly Gleaner UK and free newspaper Extra. They state they have been "looking consistently to expand our presence overseas" and that acquiring The Voice and and its Young voices magazine gives them a "golden opportunity to better serve our readers of the diaspora".

4) How does the Voice website make money?

By selling spaces on their website for other companies to advertise.

5) What adverts or promotions can you find on the Voice website? Are the adverts based on the user’s ‘cookies’ or fixed adverts? What do these adverts tell you about the level of technology and sophistication of the Voice’s website?

There aren't many adverts on The Voice which suggests that due to having low audience numbers, other companies wouldn't want to advertise on that website as it would be a waste on their advertising budget that they are spending. 

6) Is there an element of public service to the Voice’s role in British media or is it simply a vehicle to make profit?

No as a public service would offer a range of different news stories aiming to more mainstream audiences and having more diversity. However The Voice is aimed at a only Black niche audiences so is more of a product for profit.

7) What examples of technological convergence can you find on the Voice website – e.g. video or audio content?

As well as having their newspaper articles on their website, they also have their own YouTube channel which they post videos on and also published a book to celebrate 40 years of The Voice.

8) How has the growth of digital distribution through the internet changed the potential for niche products like the Voice?

It has changed the way of distribution as The Voice now post articles or news headlines on social media, their website or videos on YouTube.

9) Analyse The Voice’s Twitter feed. How does this contrast with other Twitter feeds you have studied (such as Zendaya's)? Are there examples of ‘clickbait’ or does the Voice have a different feel?

The Voice do have a much more authentic and original feeling to it as they have to due to being a media company which sells news, however there is a big contrast between The Voice and Zendaya as Zendaya has much more followers and more audience interactions compared to The Voice as they haven't got a lot of followers and has less comments, reposts and likes than other companies.

10) Study a selection of videos from The Voice’s YouTubechannel. What are the production values of their video content?

They have a low production value as they have interviews with low value or time put into the editing, having jump cuts with more informal font styles, they also have little effort put into their mise-en-scene, having green screens and low quality of camera view.

Paul Gilroy

 1) How does Gilroy suggest racial identities are constructed?

They are historically constructed, formed by colonisation, slavery, nationalist philosophy and consumer capitalism.

2) What does Gilroy suggest regarding the causes and history of racism?

That race doesn't cause racism, but it is the other way round. Racial difference and racial identities are the product of racial oppression, and that the racial identities were caused by historical conflicts. After the renaissance lines of race were used to legitimise that there was a superior race, e.g. slave trade. 

3) What is ethnic absolutism and why is Gilroy opposed to it?

Ethnic absolutism - a line of thinking which sees humans are part of different ethnic compartments, with race as the basis of human differentiation. Gilroy is opposed to it as it is counter to his argument that racism causes race.

4) How does Gilroy view diasporic identity?

The country from which people have been forced to leave from, will always define their culture and ethnic identity. He suggests that the black diasporic identity is irreversible as slavery has changed the identity. Gilroy wanted to challenge those who had the view that black people all came from a single nation.

5) What did Gilroy suggest was the dominant representation of black Britons in the 1980s (when the Voice newspaper was first launched)?

They were 'estranged from the community' seen as 'the other'. Black slavery in Britain would be used to create a negative stereotype of black Britons at the time.

6) Gilroy argues diaspora challenges national ideologies. What are some of the negative effects of this?

Diasporic identity becomes trapped with national ideologies due to social, cultural and economical background. This causes cultural tension between different minorities. There will be exposure and exclusion to regressive ideologies and marginalisation will also create an identity which gets shared between the diasporic community and perhaps from the country of origin.

7) Complete the first activity on page 3: How might diasporic communities use the media to stay connected to their cultural identity? E.g. digital media - offer specific examples.

People from specific backgrounds might follow and watch videos of other people on social media/YouTube who are from the same/similar backgrounds e.g. many people from the southern Asian community might watch Humza Productions due to have a connection through their background and what he offers. Also people who are from this background might watch Bollywood movies or listen to songs in their language. 

8) Why does Gilroy suggest slavery is important in diasporic identity?

The world was built on a normalised view of slavery, and that it was only abolished when it was seen as incompatible with 'enlightened rationality and capitalist production. He suggests that black slaves provided enlightened thinkers and philosophers an insight into the concept of property rights, consciousness and art.

9) How might representations in the media reinforce the idea of ‘double consciousness’ for black people in the UK or US?

Black people would be represented as 'rapper', ' criminal or gang member' or an 'athlete'. This would reinforce the idea this is how black people are seen from other people and are marginalised from society and seen as 'the other'.

10) Finally, complete the second activity on page 3: Watch the trailer for Hidden Figures and discuss how the film attempts to challenge ‘double consciousness’ and the stereotypical representation of black American women.

Black people were seen as 'the other' and alienated from society, so were downgraded for being labelled as 'less abled' to do things white people. Especially if you were a women, you were expected to stay at home and look after children, do house chores and maybe do jobs which were 'less intellectual'. However, this movie shows the power and the strength that black American women were capable of, working for NASA helping get humans to the moon. This reinforces stereotypes of Black American women.

Magazine front cover - Learner response

1) Add your finished magazine cover as a JPEG image.

2) Type up your feedback from your teacher. If you've received this by email, you can copy and paste it across - WWW and EBIs. You don't need to include a mark or grade if you don't want to.

WWW: Colour scheme - masthead + clothing compliment each other. Good mise-en-scene, V. good coverlines, size/choice typography, Direct-mode-of-address.

EBI: Positioning of typography - not so close to margin, dimensions of page.

13 Level 5

3) Consider your mark against the mark scheme above. What are the strengths of your production based on the the mark scheme? Think about magazine cover conventions and the media language techniques you have used to communicate with your audience (e.g. mise-en-scene, camera shot etc.)

There is a clear house style with the magazine, conventions of magazines are used well with typography, colour scheme, mise-en-scene and reflects the attitude of the real magazine e.g. the direct-mode-of-address.

4) Look at the mark scheme again. What can you do to move your mark higher and, if required, move up a level?

I needed to make my magazine fit the actual dimensions of real magazines as mine was too rectangular whereas actual magazines are more A4 so a bit more square. Also, usually GQ have their cover lines in the dead space between the edge of the magazine and the subject. My coverlines overlapped onto the subject so I need to make them a bit smaller so they fit correctly.

5) What would be one piece of advice you would give a student about to start the same magazine cover project you have just completed? 

Analyse a range of magazines of the brand you want to do. Look at the similarities and the differences. Implement the similarities to your magazine and see if the different styles of the magazines compliment what you have on your magazine. Make your mise-en-scene on point, have a house style and make the cover lines as real to what the magazines will have.

Y13 Baseline assessment: Learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 

WWW: Good knowledge of CSP's and references to Gauntlett

EBI: Ensure you coverall keywords in the questions

        Q1: myth

        Q2: more explicit reference to the actual social/cultural contexts

24/34 B exceeds AUPS = CP X 4 

2) Focusing on the unseen question 1, pick out three bullet points on the anticipated content and link each point to the three aspects of the question - denotation, connotation, myth. 

• Gun - he is in some conflict - denotation
• The flag could connote a sense of patriotism and also could be a hint to western genres
• The use of having the man alone could be showing the typical lone wolf character - myth

3) Look at the anticipated content for the 25-mark Magazines question. Pick out three points on GQ and three on The Gentlewoman that you think are particularly interesting for this question on social and cultural contexts.

GQ: 

• Inside pages with Jonathan Bailey and all the fashion and his life in his career shows the reflection of new masculinity
• Francis Ford Coppola cover lone could be suggestion more traditional stereotypes therefore not reflection the social and cultural contexts
• van Zoonen's sex role stereotypes subverted through Pharrell Williams wearing traditional feminist style clothing

The Gentlewoman:

• There is a decline in print media, however The Gentlewomen makes print seem like a luxury product, rebranding, therefore not following social and cultural contexts
• Reflects social and cultural contexts through Feminism as Penny Martin wants to shows how women really look and dress by having 88-year-old Angela Lansbury in contrast to Beyonce with deliberately no make up on
• Responds to cultural and social contexts: Ramla Ali and boxing showing minority groups becoming big stars especially women in sport and Stella McCartney with her vegan handbag showing how people, especially wealthy women are becoming vegan, and Isabella bird with environmental issues - links to the demographic and psychographics they target

4) Write a full essay plan for the 25-mark Magazines question. The mark scheme contains plenty of ideas you can use here. Your plan should include notes/bullet points addressing the following:

• Introduction: one sentence answering the original question and laying out your argument clearly.  - The media does respond to social and cultural changes to maintain a loyal audience to a great extent
• Paragraph 1 content: Inside pages with Jonathan Bailey and all the fashion and his life in his career shows the reflection of new masculinity - Gauntlett  
• Paragraph 2 content: There is a decline in print media, however The Gentlewomen makes print seem like a luxury product, rebranding, therefore not following social and cultural contexts - aspirers and achievers, rich AB1, predominantly white
• Paragraph 3 content: van Zoonen's sex role stereotypes subverted through Pharrell Williams wearing traditional feminist style clothing - masculinity in crisis- Gauntlett
• Paragraph 4 content: Responds to cultural and social contexts: Ramla Ali and boxing showing minority groups becoming big stars especially women in sport and Stella McCartney with her vegan handbag showing how people, especially wealthy women are becoming vegan, and Isabella bird with environmental issues - links to the demographic and psychographics they target - van Zoonen sex role stereotypes and Gauntlett "Girl Power Icons"
• Conclusion: sum up your argument a final time in one sentence - moving with the social and cultural times and context helps maintain a loyal audience so therefore allows the product to keep running as a success due to the increase in profits

5) Finally, identify three key skills/topics you want to work on in A Level Media this year before the final exams in June.

• Theories
• Link to Question
• Add specific examples from the CSP's

Zendaya: Audience and Industries

 Audience

Smart Water brand case study

Read this Smart Water case study from Influencer Intelligence and answer the following questions:

1) What is the charity link to her Smart Water brand ambassador role and how does this link to the celebrity persona she has created?

She will be in a new series of creative celebrating those defining 'smart' in those own terms and she will be supporting community water programmes which directly impact women. She wants to achieve universal access to clean drinking water. This links to her celebrity persona as she describes herself as an 'activist'. 

2) Read the analysis of Zendaya’s social media profile. What statistics support why she is described as ‘a high-ranking celebrity influencer’?

She speaks to a 59% female audience across both Instagram and twitter, who are either single or married, between the ages of 25-29. She is seen as the voice for "Gen Z". 

3) What details are provided about Zendaya’s audience?

• 67% female audience on Instagram
• 71% female audience on twitter
• Common age of 20-24
• Mainly English speaking in USA

4) What psychographic groups would fit the profile for Zendaya’s audience in this case study?

Aspirers 

5) Why does the case study suggest Zendaya is a good fit for the Smart Water brand? 

She has a wide social media audience and fanbase, has authority and is seen as voice for people, so she is a good representation and can gain support for the charity from her audience.

Social media data analysis

Look at this analysis website for Zendaya’s Instagram account. Complete the following tasks:

1) Pick out three notable statistics from the site.

• 185,429,549 followers
• 3.43% engagement rate
• 0.302%  followers growth rate

2) Scroll down through the data available. Who are Zendaya’s top mentions and what does this suggest about how she uses the account? 

• @loiusvuitton
• @nicolasghesquire
• @lancomeoffical
• @abdmstudio

All these accounts are to do with fashion and beauty products which shows how she uses the account to promote and advertise companies that she uses or is an ambassador of.

3) How does Zendaya’s Instagram engagement rate of 3%+ compare with the average engagement rate for accounts with more than 100,000 followers? 

Usually it is 1.7% but Zendaya has 3% which shows the huge fanbase she attracts of all ages and backgrounds.

Zendaya: audience questions and theories

Finally, work through the following questions to apply media debates and theories to the Zendaya CSP: 

1) Is Zendaya’s website and social media constructed to appeal to a particular gender or audience?

It think it mainly appeals to women and to aspirers as they want to change the world so this seen through all the activism and charity Zendaya does and the feminism activism too.

2) What opportunities are there for audience interaction in Zendaya’s online presence and how controlled are these? 

She posts a lot of videos of trailers and clips on social media allowing her fans to respond and comment their opinions. She also posts about charities and activism which initiates conversation in her comment sections. She also interacts with her audience by responding to their comments. Some of these posts however may be done by social media managers trying to make the posts authentic and more like her.

3) How does Zendaya’s social media presence reflect Clay Shirky’s ‘End of Audience’ theories? 

Zendaya has produced her own show etc. and has a large social media presence. By having a strong social media presence she has become a prosumer. 

4) What effects might Zendaya’s online presence have on audiences? Is it designed to influence the audience’s views on social or political issues or is this largely a vehicle to promote Zendaya’s work? 

Zendaya uses social and political issues to promote her online presence. She posts a lot about charities and activism and movements like BLM and LGBTQ+ and also feminism.

5) Applying Hall’s Reception theory, what might be a preferred and oppositional reading of Zendaya’s online presence? 

Preferred: That she is a genuine nice person who wants to give back to her community for giving her the opportunities she has had and giving money to charities and activism organisations and wants to change the world for the good, giving voices to the unheard.

Oppositional: She is a product of her society and a fake person, having her online and public appearance done by other people. She only gives to charity and takes part in active movements to gain publicity and is in it just for the money. 

Industries

How social media companies make money

Read this analysis of how social media companies make money and answer the following questions:

1) How many users do the major social media sites boast?

• Facebook - 2.96 million monthly users 
• Twitter (X) - 330 million as of 2019
• LinkedIn - 900 million as of 2019

2) What is the main way social media sites make money? 

Primarily make money through advertising.

3) What does ARPU stand for and why is it important for social media companies? 

Average revenue per user - its shows them how much profit they earned through advertising on their platform to reach costumers.

4) Why has Meta spent huge money acquiring other brands like Instagram and WhatsApp? 

WhatsApp has over 2 billion active users, which means for Meta that is a great stock of susceptible minds to sell products too, meaning more money.

5) What other methods do social media sites have to generate income e.g. Twitter Blue? 

The blue tick on Twitter (X) used to show that the people who had it were celebrities, politicians, newspapers etc. and that they were verified so people knew they were real and not fake. However Elon Musk removed this and made it a paying fee so to get the tick you had to pat $8 per month, $84 per year, therefore generating more income.

Regulation of social media

Read this BBC News article on a report recommending social media regulation. Answer the following questions:

1) What suggestions does the report make? Pick out three you think are particularly interesting. 

• Social networks should be required to release information of their algorithms and core functions to researchers in order for them to be vetted
• Adding friction to online sharing to prevent the rampant spread of disinformation
• Statutory building code - mandatory safety and quality requirements for digital platforms

2) Who is Christopher Wylie? 

A research who worked for Cambridge Analytica.

3) What does Wylie say about the debate between media regulation and free speech? 

That in western countries you are free to say what you want as long as it is not hate speech and that algorithms control what people can see and what they can't.

4) What is ‘disinformation’ and do you agree that there are things that are objectively true or false? 

The spread of false information. Yes I agree that there are things which are true and false on social media. 

5) Why does Wylie compare Facebook to an oil company? 

As oil companies will say that they do not profit from pollution yet pollution is a byproduct of that they sell, just as Facebook claim they also do not profit from hate speech yet hate speech is a harmful byproduct.

6) What does it suggest a consequence of regulating the big social networks might be? 

That there will be more hate speech on social networks.

7) What has Instagram been criticised for?

That people post "perfect" images on Instagram which creates an idealistic body image which effect peoples mental health as they do not have that "ideal" body.

8) Can we apply any of these criticisms or suggestions to Zendaya? For example, should Zendaya have to explicitly make clear when she is being paid to promote a company or cause? 

Yes, she should be as it isn't her own opinion and so is being paid for the promotion which then she will make all her fans hooked onto that product causing that business to make money therefore doing an advertisement so she should say she is promoting.

A/A* extension tasks

Read this Ask feature on Zendaya as the voice of Generation Z. Do you consider Zendaya to be an activist or a mainstream star using social media to promote her products?

I think she is a mainstream star who is promoting her products as all celebrities do, but to gain publicity she participates in activism and raises concerns about certain issues and also probably gives to charity as she feels guilty and so does it to give back to society for giving her the opportunities she has today.

Read this Guardian article on the Online Harms Bill. What does it suggest regarding regulation of social media companies?

There should be regulation to spot and stop harmful content and protecting our society, especially children as they are vulnerable. An example in this is the 14 year old who ended her own life after reading posts about depression. 

Read this People report on Zendaya and social media anxiety. Do you agree with her message? Does the message make Zendaya a hypocrite seeing as so much of her brand is built on social media? 

Yes, I do agree with her message because social media is a place where you are able to reflect your views, opinions, feelings/emotions whether it means posting all the time or staying quiet. Everyone has their own pace and take to situations. Also, its probably more her social media managers posting mor eon her behalf because the brand has a duty to uphold.

This Guardian article also explores the mental health implications of social media. Do you think that strict regulation of social media should happen?

Yes, I believe social media does need to have restrictions and restraints because its not right for children under 16 to be feeling self-conscious about their appearances and go on and follow unhealthy and damaging advise from uncensored resources.