1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).
32/42 A above MTCP = CP's x4!
www: well done Viraj: detailed & focused throughout
EBI: The final question could have included more industry information & specifics about the film.
2) Read the mark scheme for this exam carefully, paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A:
Q1 (unseen text) additional point/theory: visual signifiers emphasise wealth, class and success. Mise-en-scene connotes both professional success and a slightly you appearance: buttoned shirt but no tie, open-shirt, facial hair and sunglasses, so model is used to show the product.
Q2 (unseen text and CSP) additional point/theory/CSP reference: The representation of the male as a hunter in a foreign jungle setting suggests s reference to the British Empire and the colonial dominance of the 19th centaury.
Q3 (music video) additional point/theory/CSP reference: 'The official movie' references the song being taken down from the country chart for not being country enough. In the opening, Billy Ray Cyrus says "Don't worry, you're with me now."
3) Now focus on Section B. Section B began with two questions testing your knowledge of industry terminology. Make sure you know the answers to these (get the answers from the mark scheme if you have to):
Benefits of vertical integration: Greater control of the production process & lower costs and higher profits.
Definition and benefits of diversification: When a company branches out into a different area of media industries e.g. Disney diversifying to streaming services such as Disney+.
4) The Section B CSP focus was on Blinded By The Light. The impact of new technology on distribution was a weaker area in most answers. Pick out three points from the mark scheme that you could have included in your answer here.
4) The Section B CSP focus was on Blinded By The Light. The impact of new technology on distribution was a weaker area in most answers. Pick out three points from the mark scheme that you could have included in your answer here.
- Use of social media helped by posting BLM movements awareness which helped into the anti-racism narrative in the film. This shows how technology helps connect with audiences over ideological or political issues.
- Streaming services like Netflix and Amazon Prime are increasingly influential players in film in the film industry despite their relative youth compared to the giants of the industry such as Disney.
- Worldwide release of film in August 2019 reflects global nature of film industry in digital age with UK distribution handled by eOne Entertainment, a Canadian media giant.
5) Finally, identify three things you plan to revise before your next Media assessment or mock exam (e.g. terminology, particular theories or CSPs etc.)
- Blinded By The Light
- Industry theories and key terms with benefits
- Ideologies in music video
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