Y13 Baseline assessment: Learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 

WWW: Good knowledge of CSP's and references to Gauntlett

EBI: Ensure you coverall keywords in the questions

        Q1: myth

        Q2: more explicit reference to the actual social/cultural contexts

24/34 B exceeds AUPS = CP X 4 

2) Focusing on the unseen question 1, pick out three bullet points on the anticipated content and link each point to the three aspects of the question - denotation, connotation, myth. 

• Gun - he is in some conflict - denotation
• The flag could connote a sense of patriotism and also could be a hint to western genres
• The use of having the man alone could be showing the typical lone wolf character - myth

3) Look at the anticipated content for the 25-mark Magazines question. Pick out three points on GQ and three on The Gentlewoman that you think are particularly interesting for this question on social and cultural contexts.

GQ: 

• Inside pages with Jonathan Bailey and all the fashion and his life in his career shows the reflection of new masculinity
• Francis Ford Coppola cover lone could be suggestion more traditional stereotypes therefore not reflection the social and cultural contexts
• van Zoonen's sex role stereotypes subverted through Pharrell Williams wearing traditional feminist style clothing

The Gentlewoman:

• There is a decline in print media, however The Gentlewomen makes print seem like a luxury product, rebranding, therefore not following social and cultural contexts
• Reflects social and cultural contexts through Feminism as Penny Martin wants to shows how women really look and dress by having 88-year-old Angela Lansbury in contrast to Beyonce with deliberately no make up on
• Responds to cultural and social contexts: Ramla Ali and boxing showing minority groups becoming big stars especially women in sport and Stella McCartney with her vegan handbag showing how people, especially wealthy women are becoming vegan, and Isabella bird with environmental issues - links to the demographic and psychographics they target

4) Write a full essay plan for the 25-mark Magazines question. The mark scheme contains plenty of ideas you can use here. Your plan should include notes/bullet points addressing the following:

• Introduction: one sentence answering the original question and laying out your argument clearly.  - The media does respond to social and cultural changes to maintain a loyal audience to a great extent
• Paragraph 1 content: Inside pages with Jonathan Bailey and all the fashion and his life in his career shows the reflection of new masculinity - Gauntlett  
• Paragraph 2 content: There is a decline in print media, however The Gentlewomen makes print seem like a luxury product, rebranding, therefore not following social and cultural contexts - aspirers and achievers, rich AB1, predominantly white
• Paragraph 3 content: van Zoonen's sex role stereotypes subverted through Pharrell Williams wearing traditional feminist style clothing - masculinity in crisis- Gauntlett
• Paragraph 4 content: Responds to cultural and social contexts: Ramla Ali and boxing showing minority groups becoming big stars especially women in sport and Stella McCartney with her vegan handbag showing how people, especially wealthy women are becoming vegan, and Isabella bird with environmental issues - links to the demographic and psychographics they target - van Zoonen sex role stereotypes and Gauntlett "Girl Power Icons"
• Conclusion: sum up your argument a final time in one sentence - moving with the social and cultural times and context helps maintain a loyal audience so therefore allows the product to keep running as a success due to the increase in profits

5) Finally, identify three key skills/topics you want to work on in A Level Media this year before the final exams in June.

• Theories
• Link to Question
• Add specific examples from the CSP's